Social media offers so many options that it’s easy to feel like a kid in a candy store. You want it all! But when you’re starting a business, trying to engage too many social media platforms at once can be a fast path to disaster. You’ll quickly be overwhelmed by the amount of time it takes to monitor and maintain social media. It’s best to sample social media in small bites. Start out by focusing your time and energy on two or three social media staples such as Facebook, Twitter, LinkedIn¬†and YouTube. Once you’ve got the basics under control, you can gradually branch out into other social media that specifically target your potential clients.

Some entrepreneurs open sites and start posting to social media as they have time. Unfortunately, social media doesn’t respond to a haphazard approach. Social media may be an informal communication mode, but it is firmly rooted in highly structured metrics and search engine logarithms. To reap its benefits, you must create a social media strategy.

  • Break your business goals into the steps needed to reach your objectives. Use those steps to create specific, measurable marketing goals. For example, if your goal is to increase customers; one social media goal could be to increase Facebook shares and Twitter retweets.
  • Link everything to maximize the impact of social media and other marketing tools such as your website and mobile site.
  • Define your target audience as specifically as possible and direct social media posts to that audience.
  • Hone your message by defining the value you offer customers and differentiating yourself from competitors.
  • Choose one or two social media platforms most likely to attract your target audience.

Read Zoondy Daily for more tips on using social media to sell your services and market yourself.

Next time: Measure and evaluate